Results
Take a look at some of our results to get a sense of how Story & Reach can help you reach your goals.
Strategic Planning
Crafting plans that advance your goals
Story
The UCLA Luskin Center for Innovation (LCI), which unites UCLA scholars with civic leaders to solve environmental challenges, wanted to raise its profile in a way that highlighted its world-class research and researchers. Story & Reach took LCI through a strategic communications planning and messaging process, and then worked with LCI to put the plan into action.
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LCI saw a major increase in media coverage of key report releases, both in California and nationally; strengthened its relationships with journalists; and secured op-ed placements that raised its profile as California’s premiere independent environmental research organization.
Messaging & Writing
Turning your ideas into compelling stories
Story
The international Keeling Curve Prize for projects that address global warming wanted to grow its reputation as a prestigious and coveted climate prize. Story & Reach developed messaging and a plan for delivering it to potential applicants and the wider climate action community.
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Inside Philanthropy published an in-depth feature about the organization, web traffic quadrupled during the 2020 prize application period compared to the year before, and applications doubled, with well over 300 companies and organizations from around the world entering the Keeling Curve Prize competition.
Earned Media
Shaping narratives & securing coverage
Report Releases
Story
As kids headed back to school in record-breaking temperatures, research from the UCLA Luskin Center for Innovation showed how extreme heat contributes to the racial education achievement gap and could reduce future earnings potential for low-income and minority students.
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More than 100 media hits including an op-ed in USA Today and stories by The Washington Post, PBS Newshour, Center for American Progress' Talk Poverty, ClimateWire, Southern California Public Radio, Atlanta Journal Constitution, and Public News Service.
Story
When the Trump administration proposed undermining a rule that protects Americans from mercury pollution, top economists checked their math and found that the EPA was relying on incomplete data and faulty analysis.
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A press briefing drew reporters from The New York Times, Bloomberg, Vox, and DC media, while a Reuters story got picked up far and wide.
“I wanted to thank you for the terrific job you both did in facilitating media coverage for the Mercury Air Toxics EPA review by the E-EEAC. It was a tough topic and dispersed team of people.
I especially appreciate your willingness to learn the details so that you could help us interpret and communicate it.”
J.R. Deshazo
Director
UCLA Luskin Center for Innovation
“I second JR’s note of appreciation! I recognize what a challenge it was to drum up interest for something so technical and am very thankful for all of your efforts. I know that Joe, Matt, and other members of the review team feel the same.”
Mary F. Evans
Jerrine and Thomas Mitchell ’66 Professor of Environmental Economics
Claremont McKenna College
Policy Campaigns
Story
The New York Energy Democracy Alliance held press conferences across the state calling for a return to net metering, which gives solar panel owners full credit for energy they feed into the grid.
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More than 30 news stories including by Associated Press, Spectrum News TV, Public News Service, The Star-Gazette, and WNBF News Radio.
Story
California business leaders launched a campaign calling on gubernatorial candidates to recognize the economic benefits of strong climate and clean energy policies.
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Op-eds in the Los Angeles Business Journal, Capitol Weekly, the Silicon Valley Business Journal, the San Diego Business Journal, the Sierra Sun, and Forbes.com, as well as media coverage by POLITICO, Capitol Television News Service, Climatewire, and CleanTechnica.
“You guys knocked it out of the park & then some for our gubernatorial education campaign.”
Ruben Aronin
Senior Vice President
Better World Group Advisors
“Natalie & Carina are the best folks doing the best work.”
Kelly Roache
Member
New York Energy Democracy Alliance
Events
Story
Imagine 200,000 solar panels surrounded by soybean fields. The Whitney M. Slater Shared Solar Facility – named for a beloved nursing student who died of cancer – launched as a community solar farm powering 1,100 homes.
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Southeast Energy News, The Post and Courier, Florence Morning News, The Dillon Herald, WBTW-TV, and WPDE-TV all covered the story.
*Photo credit Drea Photo Artistry
Story
At the Port of San Diego, the California Air Resources Board and CALSTART launched the $44 million Clean Off-Road Equipment Voucher (CORE) Incentive Project to support deployment of zero-emission heavy equipment used to move freight.
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Coverage by 20 news outlets including Bloomberg, The San Diego Union-Tribune, FreightWaves, Yahoo! Finance, Transport Topics, and the San Diego ABC, Fox, and CBS TV affiliates.
“Thanks for the work with Niki and our team for the CORE launch event. I was very pleased with the outcomes from a well-managed, well-organized event.”
Bill Van Amburg
Executive Vice President
CALSTART
Announcements
Story
The Solutions Project announced its 100% Commitment to Justice, a pledge to devote 95% of its funding resources to groups led by people of color, with at least 80% going to groups led by women.
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An op-ed by Solutions Project board members and Avengers co-stars Mark Ruffalo and Don Cheadle in The Hill, and coverage by The Guardian, Inside Philanthropy, Fast Company, Philanthropy News Digest, CleanTechnica, and Public News Service.
“I’m so glad that we’re working together. It’s always good to be working with great partners. Stay safe, healthy and full of joy!”
André Ledgister, MBA
Communications Catalyst
Partnership for Southern Equity
Story
In its second year of recognizing promising projects that reduce greenhouse gas emissions or promote carbon uptake, the Keeling Curve Prize’s world-class judges chose 10 winners from an impressive field of entries from all over the world.
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Coverage in nearly 50 news outlets including Inside Philanthropy, Colorado Public Radio, San Diego Union-Tribune, San Jose Mercury News, and Fairfax County Times.
Thought Leadership
Op-eds, blogs, speeches, & more
Story
The Solutions Project asked us to help raise the thought leadership profile of the Rev. Leo Woodberry, an African-American environmental justice leader and pastor of the Kingdom Living Temple in Florence, S.C.
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Rev. Woodberry’s high-profile op-ed placements and media coverage caught the attention of members of Congress and 2020 presidential candidates. He was invited to testify at a key congressional hearing on climate change, and held a National Press Club press conference with Rep. A. Donald McEachin (D-VA), who went on to co-found the House of Representatives’ United for Climate and Environmental Justice Task Force. Rev. Woodberry also co-organized the first-ever Presidential Candidates’ Forum on Environmental Justice, featuring Sen. Elizabeth Warren, Sen. Cory Booker, and Tom Steyer.
Photo credit: Rudy Jefferson Photography
Social Media & Websites
Verbal, visual & video content
Story
Clients are best served by social media and website content that work together to target the right audiences with the right messages.
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We’ve helped nonprofits, businesses, and research institutions sharpen their messaging and enhance their presence online. One example: we developed a social media advertising campaign that helped the Keeling Curve Prize quadruple visits to its website while doubling the number of qualified applications compared to the year before.
Video Production & TV Writing
By a veteran CNN correspondent
Story
Pack4U wanted a very short video to convey how an ecosystem that packages and delivers multiple medications, monitors compliance, and connects patients living at home with their care teams can improve healthcare outcomes. They also wanted to speak to pharmacists and doctors. But they didn’t want a how-to video, or anything that felt like an infomercial.
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On the theory that showing is better than telling, we developed and produced a brief video that illustrates how Pack4U’s system can help elderly people live a healthier, more engaged life — and we spoke to pharmacists, doctors and families, as well. Our client loved the video, and we do, too.
Story
Small towns across America are full of big stories. Natalie uses recorded interviews, sounds and images to create entertaining and informative scripts for episodes of Small Town, Big Deal.
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From America’s largest D-Day re-enactment to a Civil Rights Trail pilgrimage to a Wyoming celebration of all things antler, these stories are seen on over 170 television stations across the U.S.
Training & Presentation
Tailored for individuals or organizations
Story
Activists from across the Southeast, California business leaders, and communications officers at a New York nonprofit all wanted to raise their communications game.
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For each group, we offered customized training in strategic communications and media relations, from writing press materials to pitching reporters to handling media interviews. One participant told us that a Story & Reach training session was the most useful conference presentation he’d ever attended.
“No surprise that Story & Reach is doing well. Y'all are real pros and fun to work with!”
Clarke Gocker
Director of Policy and Strategy
PUSH Buffalo
“I’m glad Carina & Natalie are on our media relations team because they know the politics, the issues, and the communications strategies that work. I am confident that we are in good hands with Story & Reach.”
Stephen Cowell
President
E4TheFuture
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Initial consultations are free, and we don't charge you a dime until we agree on a scope of work and a budget.